Users will soon have a new feature that enables them to reduce the volume of AI-made content appearing in their streams. This move comes as the platform disclosed that it now features in excess of 1 bn AI videos.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a global launch. This development aligns with a surge in AI content, driven by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding channels on a popular video site primarily display content made by AI. A large amount of this material is deemed low-quality AI content, a term for inferior, factory-style content that is frequently nonsensical or dreamlike.
“We know from our community that a lot of users appreciate content produced via AI tools, from digital art to informative clips, and we want to give people the option to increase or decrease of that, according to their own choices,” stated a company executive.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its network identified as artificially created. Overall, more than 100 million media items are submitted to the service every day, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the level of artificial media they see by accessing the topic control setting in the app and selecting AI-made media. Other topics that are already be controlled under the filter encompass news, fashion, cosmetics, and movement.
Platform Guidelines
TikTok’s rules oblige creators to label lifelike artificially created content, and it prohibits harmful deepfakes of celebrities or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the app will from now on add an AI-generated label to content produced via its built-in AI features, or identified by an cross-platform project for recognizing artificial media. This step is intended to help prevent users from trying to bypass the labeling process.
Educational Initiatives
The company is additionally launching a two million dollar awareness program for professionals and institutions to develop educational content about ethical AI use. This program will support educational bodies dedicated to training computer science.
Moderation Strategy
The video-sharing app has supported its content review process, amid controversy over intentions to make redundant a large number of review team members in the United Kingdom. TikTok is expected to eliminate 439 jobs in its user protection team in London, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official explained that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content prior to it gets reviewed by humans. The company reported a significant reduction in disturbing and violent content seen by human moderators over the previous year due to the use of its automated systems.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a extensive automated help is proving valuable process content quickly.”
